Sony, Warner, Universal and EMI to Launch Apple Tablet “Cocktail” Album Competitor?

August 11, 2009 2 Comments

According to Times Online, It now seems as if Sony, Warner, Universal and EMI are putting the finishing touches on their new album format, CMX, and are ready to do battle against Apple’s rumored “Cocktail” enhanced album format. It was just last month we reported about Cocktail, which would feature new interactive booklets, sleeve notes and other features alongside music downloads in an attempt to lure consumers into making more full album purchases. Now, while it looks like “Cocktail” does exist, it seems that none of the record labels had any hand in creating it. According to this story, record labels first approached Apple 18 months ago to see if they wanted in on this new CMX format and Apple politely refused. Apple then created “Cocktail” in order to compete with Sony, Warner, Universal and EMI.

One senior record label insider said: “Apple at first told us that they were not interested, but now they have decided to do their own, in case ours catches on.