The Weather Channel, has announced The Weather Channel App for iPad is now Available on App Store. The app marries the best of TWC on mobile with the best of TWC on television to give consumers customized weather information at the tap of a finger, including an extensive index of maps, an enhanced video center and severe weather coverage alerts. The Weather Channel App for iPad is available to consumers at no charge courtesy of Toyota.
“The Weather Channel uses all the revolutionary functionality of iPad to combine the ‘lean-forward’ experience of mobile devices and the ‘lean-back’ experience of television viewing,” said Cameron Clayton, vice president of mobile for The Weather Channel. “We’re thrilled to have developed an app for iPad that delivers so much utility to customers in such a beautiful and intuitive way.” The Weather Channel App for iPad takes full advantage of the innovative Multi-Touch iPad display to allow weather seekers to choose the most relevant forecast for them, and the larger screen size allows for enhanced viewing of numerous weather forecasts, maps and videos. The app also features future radar imagery in motion on a map, using proprietary TruPoint technology developed by The Weather Channel.
